The work we do at The Meraki Collective is about helping personal brand entrepreneurs share their work with confidence and helping you be direct about what you do.
Personal brand entrepreneurs, especially in the health and wellness space, are often worried about sounding too “salesy” on their website. So they unknowingly end up diluting their message in hopes that they won’t turn anyone away. The problem with that is that it’ll have the opposite effect… they will not ATTRACT new clients with a watered-down message!
BE DIRECT ABOUT WHAT YOU DO
Here’s a simple fix if you don’t want to sound too “salesly” OR if you don’t want to dilute your message: state how you help your client solve their problem at the very top of your website. (watch the website critique below for a detailed example) As soon as a new visitor lands on your site they WANT to know what you can do for them so don’t be afraid to state it clearly, confidently and boldly!
For example, if you provide meal plans based on someone’s weight management goals, instead of saying something like:
“I help you learn about weight management so you can feel better about your food and your body”…
What if you said something like this?:
“I create custom meal plans for you so you can keep the unwanted weight OFF!”
Please note, these are random examples I’m coming up with as I type this so they may not be the best! 🙂 But you get the point right?
The first statement is only INFORMATION that inspires zero action while the second statement is DIRECTLY speaking to the result the client wants. The latter is what inspires people to take action and that’s exactly what we want!
WEBSITE CRITIQUE: HEALTH COACH
For today’s Website Wednesday Critique I’m sharing how a Health Coach can improve the MESSAGING on her site while using the tip I shared above. Here’s a glimpse into what I cover in today’s website review:
- What should you write at the top of your website?
- Make simple layout changes to improve the flow of your site
- Why it’s so important to speak in first person (especially when it comes to the ‘about me’ page)
- How to organize a “shop” and a “services” section on the home page?
A big, big thank you to Jody for submitting her website for review! We love what you’re doing Jody, keep up the great work! Xoxo, -M
P.S. To watch this video directly on FB, click here.