Welcome back to Website Wednesday! To kick off the new month, today’s website critique is all about how to make more money with your website. As always, these website reviews are meant to give you insight into building a strong online presence regardless of what industry you’re in or how many years you’ve been in business.
If you’re in the process of refreshing your current site, use the tips I share in today’s video to help you audit your work. And if you’re currently thinking about starting a website then you’re also in the right place because whether you’re working on your messaging or visuals, you’ll find golden nuggets throughout the Website Wednesday Library!
MAKE MORE MONEY WITH YOUR WEBSITE
A big thank you to Kortney for submitting her website for review so we can have a real life example to apply these tips. Kortney is a feminine empowerment coach, Reiki Practitioner, Life Coach, Yoga Teacher, Holistic Nutritionist and more… absolutely amazing!
One of Kortney’s main concerns is messaging and ways to increase sales. I get really excited thinking about the different ways we could approach this especially because of her many areas of expertise but in order to keep things simple I’ve condensed it into four main tips! (I go into more detail with each of these in the video below so be sure to give it a watch).
Here are four easy (but powerful!) ways to make more money with your website:
- Use a ‘buy now’ button. You don’t have to use those exact words but don’t be afraid to use direct, clear and inviting language. Think ‘work with me, book now, join today…’
- Include your services on your home page. Make sure your visitors can easily see your top 3-4 offerings within seconds of landing on your page.
- Provide a simple plan of action for your potential client. This is especially important if you offer several programs so visitors know what to expect when inquiring or working with you.
- Highlight one main opt-in on your home page. Even though you may have different freebies for your business, only choose 1-2 to highlight on your homepage.
Thank you Kortney for submitting your website for review! Xoxo, -M
P.S. The Free 5-Day Brand Challenge is coming up soon! If you’re ready to DESIGN YOUR PERSONAL BRAND!™ then click here to register now!
To watch this video directly on FB, click here.